Praxis Image Consultants has been set up to help both men and women become more confident and credible in their working lives. There is an old cliche that says: "You only get one chance to make a first impression" - and this has never been more true than in today's competitive marketplace. On the one hand, individuals must strive to attract and retain business for their companies, and, in the words of another cliche: "People buy people". But what are customers getting for their money when they choose to deal with you? What image do you convey? On the other hand, everyone is in competition with colleagues for promotion, for inclusion on interesting projects and for that all-important pay rise. So, what singles you out as more worthy than the rest? How effectively do you present your personal brand values?

Personal Image and Impression Management training focuses on enabling individuals to consciously manage the impact they have on others including their managers, their colleagues and their customers, as well as other stakeholders and influencers within and outside their organisations. According to recent research, impression management is widely practiced by successful people and is probably the single most important way to move your career forward.

In today's socially mobile environment, people are drawn from very diverse backgrounds and sometimes lack professional role models as a reference point for how to dress and behave appropriately at work. For women there are particular difficulties - women in senior positions are relatively few and of those that exist, not all will seem approachable to the younger generation of women now entering professional life.

Praxis Image Consultants can provide career guidance in a number of ways: through workshops and seminars to help people manage and project their personal image more effectively; through practical advice on personal image included in our articles, Top Tips and the regular Newsletter; and finally through the self-help exercises contained in the book: Stepping Up - Women's Guide to Career Development.

The high flyers interviewed for the book all spoke of the importance of having a career plan written down. To help you take charge of your future, the Career/Life Action Plan taken from the book is available online to anyone who registers with us. So why not appy for your copy today and give your career a much-needed boost?